In today’s increasingly competitive market it’s important for sales professionals, teams and organisations to demonstrate commercial and organisational acumen. See the impact on sales by having a qualification that develops strategic thinking and strengthens understanding of links with marketing and satisfying customer needs. Plus there is evidence of a potential, substantial wage premium of up to 37% over a working life, for individuals who are members of a professional organisation and possess professional qualifications.
Having reviewed Advance's programme of learning and assessment I found it well thought through, well put together and straightforward to follow. I was also impressed with the attention to detail in relation to their assessment methodology, which ensures coverage of the ISMM qualifications'' assessment criteria. All this great development work underpins Advance's great programme of learning and assessment.

Andy Wilson
Quality Manager: Institute of Sales & Marketing Management (ISMM)


Many qualifications, especially at higher levels, can be dry and difficult to see how the theories they explore link to the real world. With physical courses an individual has to regularly be available at a specific place, at a set time – there is little flexibility for the busy professional to fit it around their busy career. .


Accelerate your career and move up the career ladder with an online qualification. The work based learning assessments enable you to link responses to your own experiences while validating and developing sales and marketing knowledge and selling skills to affirm your commitment to the profession. Stay ahead in a competitive environment and enhance future progression opportunities.

Sharpen your business acumen, increase your commercial understanding, and engage more comfortably with strategic decision making through:
  • Understanding business theory that underpins strategic decisions.
  • Better understanding of the role and value of marketing.
  • Planning and developing effective strategies to satisfy customer needs profitably.
  • Gaining practical skills to analyse your customers’ environment and offer new insights or perspectives.

What you get

  • The opportunity to complete a Level 5 qualification from the Institute of Sales and Marketing Management (ISMM).
    • The qualifications are on the Qualifications and Credit Framework (QCF), regulated by the UK government qualification regulator, Ofqual, which means our qualifications and quality assurance systems adhere to the highest standards.
  • Password protected access to study materials and assessments recognised by the ISMM – study 100% online
    • 15 months for the L5 Diploma
    • 12 months for the L5 Certificate
  • Access to world class selling skills training material that includes the foundation (what’s) alongside a focus on practical application (why’s and how’s)
  • Access to support from assessors via the simple to use academy to complete work based assessment tasks, encouraging you to link the newly acquired knowledge and theories to practical scenarios.
  • Student membership to the ISMM
    • To prospective employers (and clients), membership of the ISMM is an acknowledgement of capability, skills and experience.


Studying with Advance for an Institute of Sales & Marketing Management (ISMM) Diploma or Certificate in Professional Selling Skills and Account Management will help salespeople and organisations:
  • Deepen and broaden knowledge and skills in selling.
  • Influence Buying Decisions & Close Sales Effectively.
  • Understand Relevant Strategy and its link to Selling.
  • Identify Potential Customers Efficiently.
  • Recognise Business Drivers and their Impact on a Sale.
  • Engage effectively with multiple stakeholders.
  • Confidently Challenge Key Drivers with New Perspectives.
  • Develop Strategic, Business Development Plans.

Discover what a recognised qualification can do for you